A 2016 location-based augmented reality mobile game by Niantic in which players walk in the real world to find, catch, and battle Pokemon.
Origin
Developed by Niantic in partnership with Nintendo and The Pokemon Company, Pokemon GO uses GPS data and a mobile camera to overlay Pokemon onto the player’s surroundings. It launched in July 2016 and quickly drove crowds to parks and landmarks.
Gameplay
Players catch Pokemon by flicking Poke Balls on a touchscreen, hatch eggs by walking, and visit PokeStops and Gyms tied to real-world locations. Cooperative raids and events refresh the game regularly.
Legacy
Pokemon GO became a cultural phenomenon and has reportedly earned over $6 billion in lifetime revenue. It popularized location-based gaming and remains one of the highest-grossing mobile titles ever released.
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